How to use lighting to improve the display effect of jewelry window display


In a jewelry store, creative jewelry props are not enou […]

In a jewelry store, creative jewelry props are not enough, and at the same time, the lighting in the jewelry window is needed to achieve the best effect. It can highlight the design of various display props in the window, add vitality to the design of the cabinet, and play an active promotional role.
Generally speaking, the following points must be paid attention to when arranging the lighting of shop windows:

(1) Use concealed light sources as much as possible to avoid dazzling lights.

(2) All lights should be concentrated on the display in the window, and should not be scattered outside the window.

(3) The light intensity must be sufficient to reduce the influence of external light.
In addition, you also need to pay attention to the choice of light. The light of incandescent light and spotlight can create the most ideal lighting effect. The shadow produced by this kind of light has a good effect, and the contrast between light and dark is relatively moderate. If the shadow is too strong, it will cause the accessories placed around the focus to lose color. Therefore, when designing the lighting of the window, you must pay attention to avoid this situation. For the decoration of jewelry windows, colored lights must also be avoided.

Since the lighting in the window will increase the temperature in the window, you must pay attention to properly adjust the flow of air in the window to avoid steam caused by the temperature difference between the inside and outside of the window, which makes the window blurred. In addition, it should be noted that before enhancing the lighting in the window, you must first determine whether the power supply system can afford the additional power to avoid accidents.
Jewelry is different from other items in that it is small and exquisite, and precious and precious. Delicate jewelry needs more concentrated lighting, which can highlight small and beautiful jewelry; at the same time, the jewelry itself will have reflections. Shooting the past lights will produce reflections. This is an important factor to consider. It must be cleverly avoided Dazzling reflective.

The window is like a carefully arranged stage, jewelry is the protagonist, and lighting is the supporting role that gives him life and aura. Proper use of lighting effects can help improve the focus of the store and improve sales.

Jinran Jewelry Packaging uses unlimited creative design to create a series of jewelry packaging that belongs to your brand, such as jewelry window props, jewelry props and jewelry boxes, to create a unique brand visual image and deeper brand culture potential value for you.